Cymatic Grain Waltz

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Mifuma Körnchen-Walzer

(Grain Waltz)

Since its birth in 2012, we have been supporting Mischfutterwerke Mannheim GmbH in all design matters from corporate design to packaging design and print products. In the process, we have been able to present the valuable feed in a variety of ways. For the filmic product staging of the brand we could now really let off steam: The grain waltz shows the concentrated energy of Vitalperle, Aktivmüsli & Co.

To breathe life into the grains, we created a “cymatic stage” and made them dance to certain frequencies by remote control. The performance consisting of Chladnian sound figures, pictograms and slow-motion recordings presents the entire product range. At the same time, the diverse material offers a construction kit for future topic‑, animal- or product-specific brand communication.

With a setup consisting of a custom-made Chladni plate, four bodyshakers, synthesizer, mixer and amplifier, the basement of the video agency grown became the location for our “cymatic masked ball” for three days.

From the extensive material of the Mifuma Grain Waltz, a version specially tailored for horses was created. The promotional film with the horse feed dancing in three-quarter time had its premiere on the screen of the Landeschampionat Baden-Württemberg and could be seen online in the broadcast of the Equitana Open Air@Home 2020 as well as in social media.